PERAN MASYARAKAT JEPANG DALAM TRADISI FUKUBUKURO

Abstract

ABSTRACT: Fukubukuro is a tradition of buying bags in shopping malls, usually during the New Year, where buyers cannot see what is inside the bags. This study analyzes the role of Japanese society in the fukubukuro tradition. This research aims to find out the role of Japanese society in the fukubukuro tradition. In this research, the author uses descriptive analysis method through qualitative approach by collecting data sourced from e-books, journals, scientific articles and the internet related to the topic. The results of the study show that the role of Japanese people in the tradition of fukubukuro is the behavior of Japanese people in the tradition of fukubukuro, Japanese people's satisfaction in buying fukubukuro, konkatsu in the tradition of fukubukuro, business people in the tradition of fukubukuro is considered as a strategy to obtain various benefits from the retail industry, namely cleaning stock inventory, and social media in the fukubukuro tradition by utilizing bag promotions to the Japanese public using social media platforms such as Instagram, Facebook, Twitter, shel'tter webstore, yahoo shopping, or rakuten.

Keywords: Role, Japanese Society, Tradition, Fukubukuro