ANALISIS PROSES PRODUKSI SIARAN MULTIPLATFORM PROGRAM SORE CERIA DI RRI BOGOR (MULTIPLATFORM BROADCAST PRODUCTION ANALYSIS OF THE SORE CERIA PROGRAM AT RADIO REPUBLIK INDONESIA BOGOR)
DOI:
https://doi.org/10.33751/wahana.v32i1.64Keywords:
Konvergensi media, Multi Platform, Produksi Siaran, Radio DigitalAbstract
This study analyzes the multiplatform broadcast production process of the Sore Ceria program at RRI Pro 2 Bogor. Although internet penetration in Indonesia reached 80.66% in 2025, research on radio's digital adaptation has focused mainly on institutional strategy, while program-level production workflows in local public radio remain underexplored. Using a descriptive qualitative single-case design, data were collected through participant observation, in-depth interviews, and documentation, and analyzed thematically with source and technique triangulation. Informants comprised the head of LPP RRI Bogor, the producer, announcers, technicians, the New Media Content (KMB) team, and active listeners. The findings show that production run through pre-production, production, and post-production stages, with multiplatform integration strongest in the phase first, ad two. In pre-production, editorial meetings that include the digital team plan themes, guests, playlists, rundowns, and distribution across platforms. Production takes the form of a live talk show that is simulcast on FM, streaming, Instagram, and YouTube, enabling two-way interaction with networked listeners. Post-production is dominated by performance and technical evaluation, while content re-versioning and audience analytics are not yet systematic. The study contributes a program-level model of multiplatform production for local public radio and identifies post-production as the critical point for strengthening multiplatform strategy.
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