ANALISIS KONTEN INSTAGRAM NARASI TV SEBAGAI RUANG PUBLIK DIGITAL PADA FENOMENA POSTER BIRU PERINGATAN DARURAT
DOI:
https://doi.org/10.33751/wahana.v31i2.13Kata Kunci:
Analisis konten, ruang publik digital, Narasi TV, sentimen, media sosialAbstrak
Penelitian ini bertujuan untuk menganalisis fenomena "Poster Biru Peringatan Darurat" yang diunggah di akun Instagram Narasi TV sebagai bentuk ruang publik digital dalam komunikasi sosial-politik. Dalam era digital, media sosial telah berkembang menjadi ruang yang memungkinkan partisipasi publik dalam diskursus sosial-politik secara terbuka dan terdesentralisasi. Penelitian ini menggunakan metode analisis konten deskriptif dan deduktif dengan pendekatan kualitatif. Data penelitian terdiri dari dua unggahan feed dan satu reels yang diposting pada akun Instagram Narasi TV pada 21-25 Agustus 2024. Analisis tematik menggunakan Voyant Tools dilakukan untuk mengidentifikasi tema-tema dominan dalam konten, sementara analisis sentimen menggunakan Orange 3.39 digunakan untuk mengategorikan sentimen positif, negatif, dan netral yang terkandung dalam unggahan. Hasil penelitian menunjukkan bahwa tema yang dominan adalah Krisis Demokrasi dan Darurat Konstitusional, dengan sentimen netral cenderung negatif yang lebih banyak muncul, mencerminkan ketidakpuasan terhadap kondisi politik Indonesia. Konten ini juga menciptakan ruang publik digital yang inklusif, di mana masyarakat dapat berpartisipasi dalam protes digital, mengungkapkan ketidakpuasan dan solidaritas sosial. Penelitian ini menunjukkan bahwa media sosial, khususnya Instagram, memainkan peran penting dalam memfasilitasi demokrasi digital dan partisipasi politik publik.
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