IMPLEMENTASI PENGAWASAN KPI PUSAT TERHADAP PELANGGARAN P3SPS PADA SINETRON MDTV

Abstrak

Abstract : This study aims to analyze the implementation of broadcasting supervision by the Indonesian Broadcasting Commission (KPI) Central regarding violations of the Broadcasting Code of Conduct and Program Standards (P3SPS) on MDTV’s soap operas. Utilizing a descriptive qualitative approach with an empirical case study design, this research focuses on broadcast content aired from September to November 2025. Primary data were gathered through purposive sampling via in-depth interviews with three key internal KPI experts (Monitoring, Public Complaints, and Sanctions Enforcement Specialists). Secondary data were compiled through documentation studies, including KPI Central Written Warning Letters, public complaint reports, and video archives of Marimar and Ipar Adalah Maut The Series. Network Gatekeeping Theory was applied as the analytical framework. The results reveal five key findings. First, institutional supervision heavily relies on real-time internal monitoring infrastructure (98%–99%), while public complaints serve only a complementary role (1%–2%). Second, violations on MDTV are dominated by repetitive non-compliance, specifically sexual-romantic content exploitation and prime-time rating deviations. Third, implementation efficiency faces structural contradictions between equal treatment principles and human error, driven by market-oriented economic pressures. Fourth, sanctions are formulated through collective yurisdiction of the Nine Commissioners Plenary Meeting, utilizing interpretive discretion within the 30-day accumulation limit under PKPI No. 1/2023. Lastly, written warnings fail to trigger short-term deterrence, as field observations show MDTV's compliance remains partial and temporary. Conversely, temporary suspensions and advertising boycotts by the Indonesian Advertising Council (DPI) offer more effective financial pressure. Nevertheless, accumulated sanctions hold crucial long-term juridical significance for MDTV's 10-year broadcasting license renewal evaluation.

Keywords: Central KPI; MDTV; P3SPS; Network Gatekeeping Theory; Soap Opera; Media Supervision.